Research Projects
Here are some of my research projects. You can click on the thumbnails to see the details.
The Racialized Celebrity Other in Perfume Advertisements
McAllister, M. P., Beykont, Y. & Forde, S. (2023). The racialized celebrity other in perfume advertisements. Communication, Culture, & Critique. https://doi.org/10.1093/ccc/tcad002
Presented in the Minorities and Communications Division at the Association for Education in Journalism and Mass Communication (AEJMC). Detroit, MI.
#MaterialGworl: Performing Conspicuous Consumption and Commodity Fetishism on TikTok
Accepted to be presented in the Philosophy, Theory and Critique Division at the 73rd Annual International Communication Association Conference (ICA). Toronto, Canada.
“When Our Lives Vanish”: Understanding Memetic Reactions to Meta Outage
Accepted to be presented in the Popular Media and Culture Division at the 73rd Annual International Communication Association Conference (ICA). Toronto, Canada.
Appropriation of Memes in Advertising: The Case of Burger King
Presented in the Critical & Cultural Studies Division at the National Communication Association (NCA). New Orleans, LA.
Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”
Beykont, Y. (Forthcoming.) Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”, In Cundall, M., Sills, L. & Zaldivar, E. (Ed.), Thinking Through Memes. Hackett Publishing.
bell hooks’ “Eating the Other” as a Critical Advertising Framework
McAllister, M., Forde, S., & Beykont, Y. (Forthcoming) bell hooks' “Eating the Other” as a Critical Advertising Framework. In Das, A., Postcolonial Marketing Communication: Images from the Global South. Springer Nature.
Presented in the Critical & Cultural Studies Division at the National Communication Association (NCA). New Orleans, LA.
“Sturdiest Safety Net:” Forming Collective Identity in Grad School Through Memes
Presented at the American Folklore Society Annual Meeting (AFS). Tulsa, OK.
Digital Disregard: A Case for Amending Quebec’s Children Advertising Legislation
Presented at The Research Conference on Communications, Information, and Internet Policy (TPRC). Washington, DC.
"Santa's Super Bowl”: Spectacular Consumption of Christmas in the UK
Presented in the Popular Media & Culture Division at the 72nd Annual International Communication Association Conference (ICA). Paris, France.
“If you don’t spread you’re dead: Sharing Pandemic Memes on Facebook”
Presented at American Folklore Society Annual Meeting (AFS). Harrisburg, PA.