Research
Publications
Digital Disregard: A Case for Amending Québec's Children Advertising Legislation
Forde, S., Solis, E., & Beykont, Y. (Accepted). Digital Disregard: A Case for Amending Quebec’s Children Advertising Legislation. Submitted to The Canadian Journal of Communication.
Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”
Beykont, Y. (Forthcoming.) Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”, In Cundall, M., Sills, L. & Zaldivar, E. (Ed.), Thinking Through Memes. Hackett Publishing.
bell hooks’ “Eating the Other” as a Critical Advertising Framework
McAllister, M., Forde, S., & Beykont, Y. (Forthcoming) bell hooks' “Eating the Other” as a Critical Advertising Framework. In Das, A., Postcolonial Marketing Communication: Images from the Global South. Springer Nature.
Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”
Beykont, Y. (Forthcoming.) Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”, In Cundall, M., Sills, L. & Zaldivar, E. (Ed.), Thinking Through Memes. Hackett Publishing.
The Racialized Celebrity Other in Perfume Advertisements
McAllister, M. P., Beykont, Y. & Forde, S. (2023). The racialized celebrity other in perfume advertisements. Communication, Culture, & Critique. https://doi.org/10.1093/ccc/tcad002
Advertising and Promotion
McAllister, M., Nutter, A., Beykont, Y., & Forde, S. (2022). Advertising and Promotion. In K. Gabbard (Ed.), Oxford Bibliographies Online in Cinema and Media Studies. New York: Oxford University Press. https://doi.org/10.1093/OBO/9780199791286-0002
Book Review: Communicating with Memes: Consequences in Post-Truth Civilization
Beykont, Y. (2021). [Review of the book Communicating with Memes: Consequences in Post-Truth Civilization by Grant Kien] Mass Communication and Society, doi: 10.1080/15205436.2021.1885265
Research Assistantship
News Literacy Initiative - Social Media Content Development (Summer 2023-Present)
Assisting with the News Literacy Initiative and its social media content development to deliver important information to the public that has been produced through their podcasts and research.
School Public Relations & Crisis Communications (Summer 2023-Present)
Assisting with research on the school PR-crisis communications and the impact of covering traumatic issues on the school PR practitioners.
Managing Editor (Fall 2020-2022)
Receiving and processing the articles that are submitted to the journal, sending them out to reviewers, and coordinating with the editors and with Penn State University Press, the publisher of the journal.
Public Scholarship
“Not All Heroes Wear Capes”
Beykont, Y. (2021). Not All Heroes Wear Capes. In Media Res. Theme Week: Funko Pops.
“No One Escapes Death:” The Monstrous Killers of Dead by Daylight
Beykont, Y. & Solis, E. (2021). “No One Escapes Death:” The Monstrous Killers of Dead by Daylight. In Media Res. Theme Week: Monstrosity in Gaming.
©2023 Yasemin Beykont