Research

Publications

bell hooks’ “Eating the Other” as a Critical Advertising Framework

McAllister, M., Forde, S., & Beykont, Y. (Forthcoming) bell hooks' “Eating the Other” as a Critical Advertising Framework. In Das, A., Postcolonial Marketing Communication: Images from the Global South. Springer Nature.

Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”

Beykont, Y. (Forthcoming.) Social Movements and Culture Jamming Through Memes: “The Pepsi Meme War”, In Cundall, M., Sills, L. & Zaldivar, E. (Ed.), Thinking Through Memes. Hackett Publishing.

The Racialized Celebrity Other in Perfume Advertisements

McAllister, M. P., Beykont, Y. & Forde, S. (2023). The racialized celebrity other in perfume advertisements. Communication, Culture, & Critique. https://doi.org/10.1093/ccc/tcad002

Communication, Culture & Critique

Advertising and Promotion

McAllister, M., Nutter, A., Beykont, Y., & Forde, S. (2022). Advertising and Promotion. In K. Gabbard (Ed.), Oxford Bibliographies Online in Cinema and Media Studies. New York: Oxford University Press. https://doi.org/10.1093/OBO/9780199791286-0002

Oxford Bibliographies

Book Review: Communicating with Memes: Consequences in Post-Truth Civilization

Beykont, Y. (2021). [Review of the book Communicating with Memes: Consequences in Post-Truth Civilization by Grant Kien] Mass Communication and Society, doi: 10.1080/15205436.2021.1885265

Mass Communication and Society

Research Assistantship

News Literacy Initiative - Social Media Content Development (Summer 2023)

Assisting with the News Literacy Initiative and its social media content development to deliver important information to the public that has been produced through their podcasts and research.

School Public Relations & Crisis Communications (Summer 2023)

Assisting with research on the school PR-crisis communications and the impact of covering traumatic issues on the school PR practitioners.

Managing Editor (Fall 2020-2022)

Receiving and processing the articles that are submitted to the journal, sending them out to reviewers, and coordinating with the editors and with Penn State University Press, the publisher of the journal.

Public Scholarship

“Not All Heroes Wear Capes”

Beykont, Y. (2021). Not All Heroes Wear Capes. In Media Res. Theme Week: Funko Pops.

Media Res - "Not All Heroes Wear Capes"

“No One Escapes Death:” The Monstrous Killers of Dead by Daylight

Beykont, Y. & Solis, E. (2021). “No One Escapes Death:” The Monstrous Killers of Dead by Daylight. In Media Res. Theme Week: Monstrosity in Gaming.

Media Res - "No One Escapes Death:" The Monstrous Killers of Dead by Daylight