I graduated from Bilgi University in Istanbul, Turkey, with two BA degrees in European Studies and Public Relations. Towards the end of my undergraduate degree, I found my passion for meme studies and critical advertising. After I graduated, I moved to the US to earn my MA in Media Studies at UW-Milwaukee. I worked as the teaching assistant for the Introduction to Advertising and PR class throughout the program.
I am currently in my 4th year at Penn State as a Ph.D. candidate in Mass Communication. I served as the managing editor of the Journal of Information Policy between 2020 and 2022 and worked as a teaching assistant for the Mass Media and Society class during the Fall 2022 semester. I am the instructor of record for the International Mass Communications class for the Spring 2023, Fall 2023, and Spring 2024 semesters. During the Summer 2023 semester, I worked as a research assistant for 1) a school trauma PR and crisis communications research project and 2) digital media content development for the News Literacy Initiative at Penn State. I have been in charge of the content development for the initiative since then.
My current research interests include critical advertising, the political economy of media, meme studies, and popular culture. More specifically, I am interested in exploring and critiquing the ways that memes are appropriated for advertising to serve capitalist interests. I presented my work at conferences of ICA, NCA, UDC, AEJMC, AoIR, AFS (American Folklore Society), and TPRC.
I love collaborating with my professors and colleagues and am always open to new collaboration ideas. I also enjoy talking about meme studies, critical advertising, and the political economy of media and culture.
CRTC Prize for Excellence in Policy Research, Ph.D. Category (2023)
Awarded at the annual Canadian Communication Association (CCA) for co-authored paper with Sydney Forde and Erika Solis. Digital Disregard: A Case for Amending Quebec’s Children Advertising Legislation.
National Communication Association: Critical and Cultural Studies Division (2022)
Top Paper Panel with Matthew P. McAllister & Sydney Forde
©2023 Yasemin Beykont